Boost Your Profits with Internet Marketing

If you are a business owner, you should know by now that you need to market your business on the internet. The conventional “mom and pop” or “brick and mortar” concept of marketing your business is no longer enough unless you are satisfied with your current revenue and do not see the need to expand your business. It is a fact that people are relying more and more on the internet for information and shopping. This is a trend that you need to take advantage to promote your business.

Boost Your Profits with Internet Marketing

Boost Your Profits with Internet Marketing

There are several things that you need to do to get started:

  1. Set up your own website. First of all, you will need to have a well designed website for your business. You do not know how to get started? Please read my article on how to start setting up your first website and choosing your web hosting. A website is a virtual presence of your business on the online world that runs on a 24/7 basis and showcasing your products even while you are asleep or on vacation. You will need to have high quality content on your website and be well organized so that your visitors can easily find information and view your products easily.
  2. Establish your online presence and brand awareness. Once your website is ready and online, you will need to advertise; after all, you need to help people to find your website. You can advertise your website on the search engines. You should think about the words or phrases that your potential audience will use to look for the kind of information or products that you would like to offer. You can also spread the word by building a strong social media presence. This is a major way for people to connect to you. People use the social media to tell one another about good deals, events or new items in the market. You should establish a presence on popular platforms like Facebook, Googleplus and Twitter. On these platforms, you should introduce yourself and invite people to follow you. Give them incentives and be responsive when they follow you by always having interesting posts on your page. This is how you build up your brand and a loyal following.
  3. Create rapport and trust between you and your customers. Your rapport with your customers is very important and hence you will need to spend time and money to nurture the rapport and trust in your brand. When a person asks any questions or make comments, you must respond promptly. You should always respond in a professional way and with a courteous tone. You must always be honest and be genuinely sincere to help your audience. The online users of today are generally internet savvy and they can tell whether you are being realistic or just full of hype. A single bad review can cause a lot of damage to your brand and your business so you need to be careful when engaging with your audience.
  4. Stay engaged with your audience. Always give your audience some incentive to stay with you. People like promotions, new launches and events and they like to share them as well.
  5. Network with others: You should consider participating in forums and other online communities. Establish yourself as an expert in your field of business. Post your opinions and give good quality comments. In this way, you will build your reputation among your peers and audience.

Internet marketing is something that will require patience, time, dedication and perseverance. Success on the internet cannot be achieved overnight and you have to keep working at it. You must always be open to learning from others. In the end, if you can provide what people need, and they can find you, you will be in a good position for success.

5 Things to do After Installing your WordPress Blog

In this post, I am going to show you the 5 things that you should know do before launching your blog and your new blogging career.

1. Updating the WordPress Software
It is always a good idea to update your wordpress software with the latest patch. Fortunately, doing this on wordpress is very simple.

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If there is a new update, you will see this clearly at the top of the screen. Just click on “Please update now” and the patch will be installed automatically. Very simple.

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Once the update is done, you will see this page indicating that your wordpress copy is the latest version.

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2. Setting your Link Format
The next thing to do would be to set your URL link format. On the right side of the admin page, look for “Settings” then click on “Permalinks”. You will notice that the default setting for your link format is www.yourdomainname.com/?p=123. This format is not search engine friendly. I would advise changing this to “Post Name http://www.yourdomainname.com/sample-post/. Once you have changed this, the URL for a post on your blog title “my-favorite-food” will be http://www.yourdomainname.com/my-favorite-food/.

3. Register for the plugin “Akismet
The next to do would be to register for the plugin “Akismet”. The plugin comes preinstalled in wordpress and is a valuable plugin that will help filter spam from your website. You really do not want the comments section under your post to be choke full of spam. It is better to put preventive measures in place before it happens. Fortunately, “Akismet” comes free for personal websites and blogs.

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For every comments, trackback or pingback that comes to your website, “Akismet” will run real time multiple tests on the comment and return with an OK or not OK. It is only after the comment is cleared by “Akismet” that your website will appear on your system. Once you have registered for “Akismet”, you will receive an Akismet API Key. Enter this Key into your plugin and you are good to go.

4. Install Plugins

For each of the plugin, you can download the installation files from the links I have provided. So, how do you install a plugin. On the right side of the admin page, click on “Plugins” then “Installed Plugins”. At the top of the page, click on “Add New”. After that, you will see a page with “Install Plugins”. Select “Upload”, then “Browse”. From here, choose the file location of the installation file then click on “Install Now”. The wordpress will now install the plugin.

Brian’s Threaded Comments
This gives you threaded comments and a “wandering” comment form.

Broken Link Checker
Checks your blog for broken links and missing images and notifies you on the dashboard if any are found.

Contact Form 7
Just another contact form plugin. Simple but flexible.

Google XML Sitemaps
This plugin will generate a special XML sitemap which will help search engines like Google, Yahoo, Bing and Ask.com to better index your blog.

Optimal Title
Mirrors the function of wp_title() exactly, but moves the position of the ‘separator’ to after the title rather than before.

Top Commentators Widget
Adds a sidebar widget to show the top commentators in your WP site.

WP Super Cache WP Super Cache
Very fast caching plugin for WordPress.

FD Feedburner Plugin
This plugin redirects the main feed and optionally the comments feed to Feedburner.com. It does this seamlessly without the need to modify templates, setup new hidden feeds, modify .htaccess files, or asking users to migrate to a new feed. All existing feeds simply become Feedburner feeds seamlessly and transparently for all users. Just tell the plugin what your Feedburner feed URL is and you’re done.

VaultPress Backup
This plugin helps to automatically backup your entire wordpress blog inclusive of the database. The ultimate backup option.

Once the plugin is installed, click on “Activate”.
If you do not want to skip the part to download the plugin, you can also perform a search within wordpress. Once you have selected the plugin to install, wordpress will download the software then have it installed. The plugins I am recommending above are the ones that I use extensively which is why I highly recommend them.

5. Write your First Blog Post
The last step would be to write your first post – just to make sure the software is working correctly. Select “Posts” then click on “Add New”. Everything else after that should be simple.

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Congratulations. You have now started your career as a bonafide blogger.