Social Media Tools that I Personally Use

There is absolutely no doubt that social media is a crucial source of traffic and will continue to be important in the near future. The platforms in this article will provide you an opportunity to present your business in the social space in the most favourable light and thus, maintain a good image of your company to your existing customers and attract prospective customers to your business.

In this age and time, a sound social media strategy must take center stage in your whole marketing strategy. Business owners who are new to social media very often has a very simple outlook on how their social media strategy should be implemented. For example, they will just create an account on some social media networks, start posting on these medias and that’s all. Social media marketing should be done based on the right practices and tools.

  1. Social Mention

One of the ways that you can check how the online community view your brand is through this search engine called Social Mention. Social Mention is actually a social media search and analytical platform that aggregates contents that are created by the community across the internet into a single stream of information. Online business owners and marketers can make use of this platform to discover relevant and trending topics that resonates with their target audience.

The use of the Social Mention service is simple. When you enter a keyword in the search bar, Social Mention will give you a list of user-generated content. In an instant, you can see what people are saying about your brand, your website, you as the business owner and even the industry as a whole. From the search results, you can easily visit the link and see for yourself in what context in which your brand is being mentioned and discussed.

socialmention

socialmention

Social Mention makes use of data from more than a hundred social media feeds including Facebook, Twitter, Youtube, Digg, Google+ etc.

The downside about Social Mention is the raw form in which you receive the data. You will likely need to sift through all the old results among the new mentions and dig for the results that are current and relevant. From there, you can discover the quality of content that is online. If the quality needs to be improved, it is an opportunity for you to present yourself as an influencer.

  1. Hootsuite

Hootsuite is an online tool that you can use to manage content and let you schedule your posts on Facebook, Twitter, Instagram, Youtube, Pinterest, Linkedin and Googleplus. In addition to that, Hootsuite also provides a convenient and powerful way to source and add content to your queue for later posting. You can save time, plan and manage your content in advance. With the search facility, the platform enables you to discover status updates on a vast range of topics, find content that is trending in your niche and add content to your queue from any of these sources. You can also monitor your posts in real time and see immediately what is working and what is not.

hootsuite

hootsuite

With Hootsuite, you can manage several social media profiles at a time, provide an easy way to respond to all comments and develop an influential presence on different social media presence.

One thing is certain. With Hootsuite, you will find that it is easy to check whether your content actually boost engagement, drive traffic to your website and quickly find ways to better your social media outreach and achieve higher levels of engagement on social media.

Like I always say, with the right tools and best practices, executing your marketing strategy becomes easier.

The social media tools allow you to promote your business in a simple but effective manner. All of them are focused on different activities, so you can test them to discover how they fit into your marketing campaign and more importantly, into your overall marketing tactics and strategy.

Boost Your Profits with Internet Marketing

If you are a business owner, you should know by now that you need to market your business on the internet. The conventional “mom and pop” or “brick and mortar” concept of marketing your business is no longer enough unless you are satisfied with your current revenue and do not see the need to expand your business. It is a fact that people are relying more and more on the internet for information and shopping. This is a trend that you need to take advantage to promote your business.

Boost Your Profits with Internet Marketing

Boost Your Profits with Internet Marketing

There are several things that you need to do to get started:

  1. Set up your own website. First of all, you will need to have a well designed website for your business. You do not know how to get started? Please read my article on how to start setting up your first website and choosing your web hosting. A website is a virtual presence of your business on the online world that runs on a 24/7 basis and showcasing your products even while you are asleep or on vacation. You will need to have high quality content on your website and be well organized so that your visitors can easily find information and view your products easily.
  2. Establish your online presence and brand awareness. Once your website is ready and online, you will need to advertise; after all, you need to help people to find your website. You can advertise your website on the search engines. You should think about the words or phrases that your potential audience will use to look for the kind of information or products that you would like to offer. You can also spread the word by building a strong social media presence. This is a major way for people to connect to you. People use the social media to tell one another about good deals, events or new items in the market. You should establish a presence on popular platforms like Facebook, Googleplus and Twitter. On these platforms, you should introduce yourself and invite people to follow you. Give them incentives and be responsive when they follow you by always having interesting posts on your page. This is how you build up your brand and a loyal following.
  3. Create rapport and trust between you and your customers. Your rapport with your customers is very important and hence you will need to spend time and money to nurture the rapport and trust in your brand. When a person asks any questions or make comments, you must respond promptly. You should always respond in a professional way and with a courteous tone. You must always be honest and be genuinely sincere to help your audience. The online users of today are generally internet savvy and they can tell whether you are being realistic or just full of hype. A single bad review can cause a lot of damage to your brand and your business so you need to be careful when engaging with your audience.
  4. Stay engaged with your audience. Always give your audience some incentive to stay with you. People like promotions, new launches and events and they like to share them as well.
  5. Network with others: You should consider participating in forums and other online communities. Establish yourself as an expert in your field of business. Post your opinions and give good quality comments. In this way, you will build your reputation among your peers and audience.

Internet marketing is something that will require patience, time, dedication and perseverance. Success on the internet cannot be achieved overnight and you have to keep working at it. You must always be open to learning from others. In the end, if you can provide what people need, and they can find you, you will be in a good position for success.

Social Media Marketing Mistakes that You Should Avoid

Very often, most internet marketers regard marketing on the social media to be the same as marketing on search or pay per action media.

There is a well known marketing wisdom. When it comes to marketing, it is important that you enter into the mind of your audience; and failure to do this is perhaps the single most important reason why marketers fail to sell anything.

Social Media

Social Media

The mindset of a person who goes into a search platform is to look for information. This person is looking for answers on the internet. This is the reason why the focus of the internet marketer on a search platform, first and foremost is to provide information. Once the audience is convinced and trust that your product is the answer, then they will purchase your product.

The same cannot be said about the social media. On the social media, as the name implies, is a platform where people go to socialize and not necessarily looking for an answer. So, the mindset of your audience on the social media is very different and hence, a different approach is necessary to create leads and make a sale.

When I first started in social media marketing, I was very focused on generating leads and making sales. It was a disaster. For example, an obvious idea is to go into groups that are related to making money. So, I put up content, a sales letter and made sales pitch to everyone in the group. What is the outcome? Everyone ignores all of it.

You can compare the experience on the social media to be similar to going to a party. Do you have friends who are insurance agents, real estate brokers or MLM marketers? These are annoying friends who simply cannot stop trying to sell; they just cannot help it. The most polite thing to do is to try to avoid them. The same experience applies to a social media environment. On the social media, most people prefer to “keep it light” and would rather avoid making buying decisions. This does not mean that you cannot sell anything on the social media. The strategy and approach has to be different on the social media.

My experience on the social media is that once I decided to stop posting to get leads and generate sales, I begin to get leads and generate sales. Let me explain.

On the social media, I switched from being a sales person to become the most engaging and interesting person that I can be. In discussions that I had knowledge and expertise, I try to present myself as an authority but stop short from taking the “hard selling” approach. At the same time, I started asking questions and tried to learn more about everyone else and showing genuine interests in the problems or issues that they were facing. I would ask questions about their posts, their trade or business, their success in their career or business, their family, their children, their job and anything else that they feel comfortable sharing with me. I showed genuine interest in their lives. Basically, I was making an effort to be a friend that people trust.

When I became a friend, they, in turn, started asking questions about me. They started asking about my business, my success and my family. This was the time when I share the products that I sold and the services that I provided to my customers. I would lead them to my product videos. I had them connect to me on Twitter, my Blog and add me as a friend on Facebook or Google+, because..you are right, we were friends. They will then share my content and help me to generate more leads.

So, instead of posting (or spamming) content and ignoring the mindset of your audience I post content to friends who want to work with me. Social media marketing is ultimately about getting social and making friends. Embrace the social side of life in your marketing, generate interests from your audience in you, start sharing ideas and products that you offer and then watch your results explode.