5 Tips to Consider When Choosing Your Affiliate Marketing Campaign

Although affiliate marketing has become more competitive over the last couple of years, the appeal amongst online entrepreneurs is still going strong. Now, there are hundreds to thousands of affiliate programs out there. The question is; which is the best one that suits your long term strategy and profitability.

5 Tips to Consider When Choosing Your Affiliate Marketing Campaign

5 Tips to Consider When Choosing Your Affiliate Marketing Campaign

  1. Product: The first consideration is whether the product is a good one. When you are marketing a product, you are actually putting the trust of your customers and your reputation on the line. The best way to ensure that you are marketing a product that is high quality and delivers on its promise is to try and experience the product by yourself. You should never market a product that you have never tried or experience for yourself.
  2. Passion: You should market a product that you have knowledge, interest and feel passionate about. Remember that you will be spending a great deal of time convincing people that they should purchase your product. If you know nothing or have no interest in the product, it will show when you communicate to your prospective customer.
  3. Demand: Just as you should be interested in the product, you will need to find out whether other people feel the same about your product. This is where market research into the demand for your product becomes important. One thing that you can include in your market research is to see whether the keywords or phrases associated with your product has a high search volume on the internet. If the search volume stays consistently high, it is a good indication that your product has good and sustained demand.
  4. Merchant: The good merchant offering the affiliate program will normally provide the resources and materials for its affiliates. You should also do some research about the merchant; making sure that the merchant has a good reputation of paying on time, not shaving off commissions, has a good affiliate software and providing good support. Keep in mind that if you are going to be promoting or representing someone else’s product offer, you need to be sure that the merchant is reputable, good, and has strong potential for performance-based sales.
  5. Conversion Rate: The next important factor to take note would be the conversion rate. These numbers are critical when choosing an affiliate program. If the product or advertiser you are presenting offers a high commission, but their website just does not convert, you will not make any money promoting the product. I will be a waste of your time.

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Affiliate marketing has a great potential to provide you a very good income. You just need to take a time in researching and choosing the best product for you to provide.

3 Ways to Affiliate Marketing without a Website

The internet has made it possible for affiliate marketing to be one of the most lucrative businesses; a business that could be started with practically a shoestring budget. Affiliate marketing can be started with a little knowledge on how to use the computer and browsing the internet.

No Website Needed

No Website Needed

In affiliate marketing, a website is certainly a handy tool to communicate your marketing message. However, for some people who are non-technical, setting up a website can be a daunting task. There is an option to outsource the building of your website but if you are working with a small budget, you can always kickstart your business without a website. There are many platforms out there that are free and can be used to spread your message.

  1. YouTube Marketing: Youtube is a free channel that you can use to post your marketing videos and advertisements. In fact, video is a more effective way of presenting your ideas, promoting a product or delivering an advertisement.
  2. Social Media: The common social media channel like Facebook and Twitter are excellent ways to engage with your audience.
  3. Article Directories: The article directory is one way to publish your marketing materials on the internet. By publishing your articles, you can promote your expertise and establish yourself as an authority in your niche market. This will help to instill a sense of trust in your audience; which is essential in closing a sale.

There are many more methods to start an affiliate marketing business without a website. These methods require no startup capital and would only require an investment in time. Perseverance and determination until you see some results is very important in building a successful affiliate marketing business.

Social Media Marketing Mistakes that You Should Avoid

Very often, most internet marketers regard marketing on the social media to be the same as marketing on search or pay per action media.

There is a well known marketing wisdom. When it comes to marketing, it is important that you enter into the mind of your audience; and failure to do this is perhaps the single most important reason why marketers fail to sell anything.

Social Media

Social Media

The mindset of a person who goes into a search platform is to look for information. This person is looking for answers on the internet. This is the reason why the focus of the internet marketer on a search platform, first and foremost is to provide information. Once the audience is convinced and trust that your product is the answer, then they will purchase your product.

The same cannot be said about the social media. On the social media, as the name implies, is a platform where people go to socialize and not necessarily looking for an answer. So, the mindset of your audience on the social media is very different and hence, a different approach is necessary to create leads and make a sale.

When I first started in social media marketing, I was very focused on generating leads and making sales. It was a disaster. For example, an obvious idea is to go into groups that are related to making money. So, I put up content, a sales letter and made sales pitch to everyone in the group. What is the outcome? Everyone ignores all of it.

You can compare the experience on the social media to be similar to going to a party. Do you have friends who are insurance agents, real estate brokers or MLM marketers? These are annoying friends who simply cannot stop trying to sell; they just cannot help it. The most polite thing to do is to try to avoid them. The same experience applies to a social media environment. On the social media, most people prefer to “keep it light” and would rather avoid making buying decisions. This does not mean that you cannot sell anything on the social media. The strategy and approach has to be different on the social media.

My experience on the social media is that once I decided to stop posting to get leads and generate sales, I begin to get leads and generate sales. Let me explain.

On the social media, I switched from being a sales person to become the most engaging and interesting person that I can be. In discussions that I had knowledge and expertise, I try to present myself as an authority but stop short from taking the “hard selling” approach. At the same time, I started asking questions and tried to learn more about everyone else and showing genuine interests in the problems or issues that they were facing. I would ask questions about their posts, their trade or business, their success in their career or business, their family, their children, their job and anything else that they feel comfortable sharing with me. I showed genuine interest in their lives. Basically, I was making an effort to be a friend that people trust.

When I became a friend, they, in turn, started asking questions about me. They started asking about my business, my success and my family. This was the time when I share the products that I sold and the services that I provided to my customers. I would lead them to my product videos. I had them connect to me on Twitter, my Blog and add me as a friend on Facebook or Google+, because..you are right, we were friends. They will then share my content and help me to generate more leads.

So, instead of posting (or spamming) content and ignoring the mindset of your audience I post content to friends who want to work with me. Social media marketing is ultimately about getting social and making friends. Embrace the social side of life in your marketing, generate interests from your audience in you, start sharing ideas and products that you offer and then watch your results explode.

Are you an Advertiser or a Publisher?

When signing up for offers, the provider will normally ask whether you would like to sign up as an Advertiser or as a Publisher. As an affiliate marketer, you would naturally see yourself as the advertiser. This is incorrect, well, at least from the provider’s point of view.

Advertiser or Publisher?

Advertiser or Publisher?

The role of Advertiser or Publisher should be seen from the provider’s point of view.

To the provider, the person or company who submits an offer to be advertised within the network is the Advertiser. They are the ones who are asking the provider to promote their products. Simply put, the Advertisers are the merchants who will pay the network to get people (traffic) to their offers.

On the other hand, an affiliate is the one who publishes the offers on websites or drive traffic to the offers. This is the reason why you are viewed as the Publisher. The Publisher will promote the product using whatever traffic methods and gets paid by the provider.

Simple right?

Advantages to Internet Marketing

As the internet takes a more significant role in the lives of many people, many small businesses begin to realize that the best way to compete with bigger and more established brand is to harness the power of the internet. Small businesses are making use of the internet marketing to project their brand to the masses.

Internet Marketing

Internet Marketing

In a report issued by PwC[1], online advertising is expected to grow and exceed TV advertising (and any other media advertising for that matter; such as radio, magazine and newspaper advertising in 2019 reaching $83.9 billion. This is a very powerful trend that no business owner should ignore.

Online advertising is expected to overtake TV advertising in size in 2019, with the former reaching $83.9 billion on the back of a 2014-2019 compound annual growth rate (CAGR) of 11.15%.

As expected, mobile’s share of online ad spend is expected to grow throughout the forecast period, increasing from a forecast 30% share this year to a predicted 46% share in 2019, buoyed by a 2014-2019 CAGR of 25.6%.

Of the “wired” internet advertising types, paid search is expected to retain its dominance, growing from $19.7 billion this year (51% share of wired internet advertising) to $22.1 billion in 2019 (49% share). Paid search’s CAGR of 3.2% will be eclipsed, however, by video ads’ forecast CAGR of 15%, which will take desktop video from an estimated $3.8 billion in revenues this year to $6.6 billion in 2019.

So, what does this trend means to you?

It means that there is never a better time to take advantage of this upward trend.

Internet marketing or advertising requires a much smaller cost when compared to other media such as television, radio, magazine or newspaper. Furthermore, internet marketing allows the advertiser to reach the global market unlike the other traditional media.

This is precisely why network marketers, entrepreneurs, home business owners and anyone else who wants to get their brand out quickly and efficiently from really anywhere in the world to anyone in the world makes use of the internet.

Besides having access to the global market, another advantage for companies using internet marketing is the relative ease to track their progress and measure the success for each and every marketing campaign that the run online. With proper software or tools, there are ways to track progress, through sales, promotions and daily advertising. It makes marketing measurable which is highly valuable. A business owner can see what is working and what isn’t and make the necessary adjustments accordingly. A common problem when using traditional media is the difficulty in measuring whether a marketing campaign is successful.

Secondly, internet marketing enables a business owner to easily target certain segments of the market making the advertising campaign more focused and essentially more successful. For example, by using social media advertising like facebook or google plus, a business owner can easily “laser” target their advertising efforts based on the age, likes and location of the eyeballs who will view his advertisement. This is powerful.

Another benefit of internet marketing is the ability to make use of emails and social media to keep customer’s updated about new product and services that a company introduce into the market. This method will allow a company to make repeated sales to their existing customer base.

As you can see, these are just several advantages to internet marketing. So if you are ready to have your business booming and bursting at the seams, you should really consider internet marketing as the first option in making you dreams come true.

I understand that it maybe daunting to tackle this internet marketing on your own and without the right tools and guidance at your disposal. Many times, it can be so overwhelming that people give up. Similar to many other things in life, education is key.

I would recommend that you get a mentor who will help you to avoid the pitfalls and guide you through a clear path to success. If you are a person who is an action taker and very teachable, I would suggest you click on this link to launch your internet marketing career.

[1] http://www.marketingcharts.com/traditional/us-online-and-traditional-media-advertising-outlook-2015-2019-55869/

How Exactly Does Affiliate Marketing Works?

There is no doubt that the internet has revolutionized the way that we do business and is becoming an increasingly important trend. Today, there are thousands of people who are looking for money making opportunities over the internet and the number is set to rise very rapidly. While there are numerous ways to make money on the Internet, one of the most popular and simplest ways to start an online business is with affiliate marketing.

Affiliate Marketing

Affiliate Marketing

Affiliate marketing, in simple terms is basically a business where a person or company is paid a commission for every sale that is generated from an advertisement or link that leads the customer to the offer. While the term affiliate marketing may be new, the actual business model has been around for generations.

A pioneer in affiliate marketing, Amazon.com launched its own affiliate program in the mid-1990s. The program pays commission to an affiliate each time the affiliate leads a visitor to the Amazon.com website via a website link. Though Amazon was not the very first with this idea, they were among the best to implement it. Amazon provides its affiliates the tools and methods that can be easily implemented. In the year 2000, Amazon received a patent for their methods.

With social media and the invention of nearly instant communication, blogging, commenting, and ratings, affiliate marketing has grown into a massive industry. It is not unusual for top affiliates to earn hundreds of thousands to millions of dollars.

Typically, the commission rate for an affiliate is about 25 to 70% for each sale. This compensation is based on either the number of clicks, leads, or in most cases an actual sale between the merchant and the customer. From the commission rate, you can immediately realize that the affiliate marketing can be a very profitable business especially if done right.

An affiliate marketer that can drive significant qualified traffic to the merchant’s website can potentially make a six-figure income each and every month. This is the reason why there are thousands of people who are drawn into the business believing that they can strike gold by becoming an affiliate marketer.

These are the benefits of becoming an affiliate marketer:

  1. An affiliate marketer is only responsible for selling the product. The after sales process such as shipping and customer support are handled by the merchants
  2. The affiliate marketer does not bear the cost for product development and any other back office costs.
  3. There is no limit to the number or amount of products that can be market and sold by the affiliate marketer.
  4. The affiliate marketer does not have to be concerned with any long-term contracts (in most cases).
  5. Normally, the affiliate marketer has access to all the products sold by the merchants
  6. The cost of setting up of the affiliate business is low and normally requires only a web presence and hosting. In some cases, the merchants will also help an affiliate marketer in their web presence, training and sales approach.
  7. There are no geographical limitations (with few exceptions) thus allowing an affiliate marketer to make sales to anyone around the world.
  8. Affiliate commissions, especially with digital products, can often be as high as 70% which is a huge margin.
  9. The selling can be done around the clock if the sales “funnel” is set up correctly. This means that the affiliate marketer can make money even while he is sleeping or on vacation.

Becoming an affiliate marketer can be exciting and profitable. Successful affiliate marketers often enjoy financial, location and time freedom that is rare in any business. If you are considering to be an affiliate marketer, I would urge you to do as much research as you can, choose a product or niche, then take the next step.

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3 Reasons Why You Should Consider Affiliate Marketing

There was never a time where a business has immediate access to a worldwide audience like today. By leveraging the power of the internet, a business may have access to a global market on the first day of launch without the millions of dollars in investments. It is not uncommon to see successful online entrepreneurs making full time income from home.

So, what does this mean to you?

Affiliate Marketing

Affiliate Marketing

This means that now is the right time to get into the action.

So, how do you start?

There are many ways to make money online and they all fall into one of two categories. You can either create and sell your own products and services or become a seller of an already successful product.

Creating and selling your own product requires a substantial investment of time and money. Once the product is created, you will need to create a delivery system that will efficiently ship your product to your customers. You will need to invest and train people to market your products. Once the product is delivered, you will also need to put a support system in place to ensure that you are able to service your existing customers and to support them when they have problems using your product. There is also an expectation that you develop your product and adding new features that your customer needs. This is especially important because your product needs to continue to remain relevant and is at least on par with your competitors. If not, your customers will move to your competitor.

Of course, in this scenario, we are assuming that your product is successful from the start. An article[1] from the Harvard Business Review quoted a study which shows that new products more often have very low success rates.

According to a leading market research firm, about 75% of consumer packaged goods and retail products fail to earn even $7.5 million during their first year. This is in part because of the intransigence of consumer shopping habits. The consultant Jack Trout has found that American families, on average, repeatedly buy the same 150 items, which constitute as much as 85% of their household needs; it’s hard to get something new on the radar.

Around 75% of new businesses don’t survive their first 3 three years but the number is believed to be even higher.

The other option would be to sell products and services that are already proven to be successful. The company has already invested money and time into the product creation, delivery system, customer support and product development. Your role would be to market the product over the internet. This is called affiliate marketing.

Here are 3 reasons that you should look into this marketing model for your business.

  1. You Get To Test What Works

Although this is a path that is relatively well travelled, there is a definite learning curve when it comes to affiliate marketing. The success of your business will depend on how fast you learn and your willingness to take massive action. If your business survives the early speed bumps, with the right mindset and a long-term business venture in mind, creating an affiliate business is something that you would love to spend every day doing. In the business, there are tools and resources that will help you to stay in the right path.

  1. You Can Figure Out Where Passion and Profit Meets

Everyone has something that they feel strongly or passionate about. This applies to any business and an online business is no exception.

When a customer buys a product from you, the customer needs to know that the product that he is buying is able to do what it is supposed to do. The customer can be convinced only when the customer has a certain level of trust in you, the seller of the product. In order to instill this level of confidence, you will need to demonstrate a good knowledge of the product and understand the needs of the customer. This is only possible when you have passion in the product you are selling.

However, passion alone is not sufficient to build and sustain a business. The business needs to be profitable in order to cover all the cost involved in running your company.

You may not realize it but the things that you like, no matter what they are, can be turned into a viable business. You will need to persevere to find the market within your passion and understand what products the market needs. This is another “testing” aspect that makes affiliate marketing a great starting point for many marketers.

  1. Product diversity Is The Key

In general, an online business has a low barrier for entry and those who don’t have a solid plan or knowledge fizzle out quickly.

There a several things that you can be done to avoid this fate. You should embark on multiple niches to protect yourself in cases where a product idea does not work out or if a niche suddenly dries out. In order to succeed, you need to have a learning plan and follow the plan strictly. Next, you do not know what you do not know and so, you will need someone who has already “been there and done that” and have succeeded in the process to show you the ropes when it comes to affiliate marketing.

Fortunately, there are good teachers out there who are willing to share their knowledge.

Interested to start your kick-start career as an affiliate marketing now? Take action now. Click here and start learning the ropes from the very best in the industry.

[1] https://hbr.org/2011/04/why-most-product-launches-fail