There is absolutely no doubt that social media is a crucial source of traffic and will continue to be important in the near future. The platforms in this article will provide you an opportunity to present your business in the social space in the most favourable light and thus, maintain a good image of your company to your existing customers and attract prospective customers to your business.
In this age and time, a sound social media strategy must take center stage in your whole marketing strategy. Business owners who are new to social media very often has a very simple outlook on how their social media strategy should be implemented. For example, they will just create an account on some social media networks, start posting on these medias and that’s all. Social media marketing should be done based on the right practices and tools.
One of the ways that you can check how the online community view your brand is through this search engine called Social Mention. Social Mention is actually a social media search and analytical platform that aggregates contents that are created by the community across the internet into a single stream of information. Online business owners and marketers can make use of this platform to discover relevant and trending topics that resonates with their target audience.
The use of the Social Mention service is simple. When you enter a keyword in the search bar, Social Mention will give you a list of user-generated content. In an instant, you can see what people are saying about your brand, your website, you as the business owner and even the industry as a whole. From the search results, you can easily visit the link and see for yourself in what context in which your brand is being mentioned and discussed.
Social Mention makes use of data from more than a hundred social media feeds including Facebook, Twitter, Youtube, Digg, Google+ etc.
The downside about Social Mention is the raw form in which you receive the data. You will likely need to sift through all the old results among the new mentions and dig for the results that are current and relevant. From there, you can discover the quality of content that is online. If the quality needs to be improved, it is an opportunity for you to present yourself as an influencer.
Hootsuite is an online tool that you can use to manage content and let you schedule your posts on Facebook, Twitter, Instagram, Youtube, Pinterest, Linkedin and Googleplus. In addition to that, Hootsuite also provides a convenient and powerful way to source and add content to your queue for later posting. You can save time, plan and manage your content in advance. With the search facility, the platform enables you to discover status updates on a vast range of topics, find content that is trending in your niche and add content to your queue from any of these sources. You can also monitor your posts in real time and see immediately what is working and what is not.
With Hootsuite, you can manage several social media profiles at a time, provide an easy way to respond to all comments and develop an influential presence on different social media presence.
One thing is certain. With Hootsuite, you will find that it is easy to check whether your content actually boost engagement, drive traffic to your website and quickly find ways to better your social media outreach and achieve higher levels of engagement on social media.
Like I always say, with the right tools and best practices, executing your marketing strategy becomes easier.
The social media tools allow you to promote your business in a simple but effective manner. All of them are focused on different activities, so you can test them to discover how they fit into your marketing campaign and more importantly, into your overall marketing tactics and strategy.